HIGH RISE BLOG — marketing tips

MILLION DOLLAR CANNABIS BUDGET BREAKDOWN

Posted by Erin Coffey on

MILLION DOLLAR CANNABIS BUDGET BREAKDOWN

Welcome to the cannabis space. The thriving industry where companies are raising millions of dollars and are still dropping like the stock market during COVID-19. Just about every day we see press releases or hear about massive cannabis company lay offs. Some of these trainwrecks have been former clients of ours and some are brands our associates have worked for. One thing most of these failing 420 businesses have in common is their inability to use a marketing budget correctly. Is the marketing director using the budget for his/her own personal clout or are they completely unaware of their target...

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5 MARKETING TIPS WITH GARY VEE

Posted by Erin Coffey on

5 MARKETING TIPS WITH GARY VEE

1. Take Advantage Of LinkedIn’s Organic Reach While It Lasts Put a piece of content on LinkedIn right now, and the organic reach will blow your mind. It’s like Facebook circa 2011 to 2013. Everyone in B2B should be thinking about LinkedIn, because “you have a moment where you [can] get to scale.” Take advantage of it while it lasts. A key component is providing insight or value amongst nice topics and groups and staying engaged with your commenters and viewers.  2. Tell, Not SellAct like a media property, not an advertiser, was Vaynerchuk’s next piece of advice for marketers....

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