HIGH RISE BLOG — hustle

MILLION DOLLAR CANNABIS BUDGET BREAKDOWN

Posted by Erin Coffey on

MILLION DOLLAR CANNABIS BUDGET BREAKDOWN

Welcome to the cannabis space. The thriving industry where companies are raising millions of dollars and are still dropping like the stock market during COVID-19. Just about every day we see press releases or hear about massive cannabis company lay offs. Some of these trainwrecks have been former clients of ours and some are brands our associates have worked for. One thing most of these failing 420 businesses have in common is their inability to use a marketing budget correctly. Is the marketing director using the budget for his/her own personal clout or are they completely unaware of their target...

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